Cesar
Simply Crafted
STRATEGY BRAND IDENTITY BRAND DESIGN PHOTOGRAPHY ART DIRECTION PACKAGE DESIGN MIRACLE WORKING
From six months to two weeks.
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The sub-brand of Farmer’s Table was quickly established. Nearing the end of a six-month schedule, with a photoshoot planned, the work culminated in a cohesive range of formats from traditional trays to tubs.
Then came the call.
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A week before the photoshoot. A new, more valuable opportunity emerged. Almost everything changed… except the timeline. A new sub-brand needed to be created and vetted, designs developed and approved, product photographed, and designs frozen — ready for deployment.
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In two weeks.
Despite this unexpected turn, our team and external creative partners rallied. In under two weeks, we delivered a comprehensive sub-brand that not only expanded but also enriched the Cesar portfolio.
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The result was Cesar Simply Crafted. From launch, the sub-range experienced sustained growth, which led to new varieties and protein extensions.
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CREATIVE DIRECTOR: BRADY BONE
ART DIRECTOR: BRADY BONE
DESIGN: BRADY BONE, STEPHANIE ADELSTEIN
ACCOUNT DIRECTION: KATIE RENTON
ACCOUNT MANAGEMENT: ERIKA RASILE
AGENCY: TEAM CREATIF USA