Lidl
Frugal pinkies out.
BRAND IDENTITY BRAND DESIGN PACKAGE DESIGN PACKAGE ROLLOUT
Lidl is always making bold moves — flexing its muscle to consistently provide true value through sourcing and selling high-quality food and beverages at equitable prices.
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This approach extends to their private-label alcohol lineup, especially their wine offerings. Notably, in 2021, Lidl won over 100 awards for its wines in the US.
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As such, Lidl fully staked its commitment to making quality wine accessible and asked us to create the Wine Club to identify its rotating selection of unexpected specialty wines.
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The launch was marked by the introduction of a fanciful pair of Moscato wines — The Blissful Bird — which was awarded Silver & Bronze and also won a GD USA Design Award that same year.
CREATIVE DIRECTOR: BRADY BONE
ART DIRECTOR: BRADY BONE
DESIGN: BRADY BONE
ACCOUNT DIRECTION: ERIKA RASILE
ACCOUNT MANAGEMENT: LINDSAY BEAN
AGENCY: TEAM CREATIF USA