MARQUIS YACHTS
Yachts are shallow.
STRATEGY RESEARCH BRAND IDENTITY BRAND DESIGN PRINT COLLATERAL PACKAGE DESIGN COPYWRITING
So… we went deep.
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Yachts, as we all know, are symbolic of the negative stereotypes and tropes of the 1%. All flash, no substance, utterly impractical, little below the surface, and famously compensating for something little below the belt.
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The Marquis Yachts brand was positioned as the anti-stereotype. A vessel that ferries those who desire classic style and substance underneath. They possess an attitude rejecting rather than reflecting the outward expressions of opulent audacity.
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The modularity of each setup and punchline in the brochure was sequenced to tell a complete story about the Marquis brand. This approach allowed for creating a print campaign that set the brand apart among a sea of competitors.
CREATIVE DIRECTOR: DAVID SMITH
ART/DESIGN DIRECTOR: BRADY BONE
DESIGN: BRADY BONE
PRODUCTION: BRADY BONE
ACCOUNT MANAGEMENT: MIKE RANDALL
AGENCY: THE REPUBLIK