North Carolina Museum of Natural Sciences
A brand with unlimited possibilities.
STRATEGY BRAND IDENTITY BRAND DESIGN BRAND GUIDELINES COPYWRITING
Full disclosure. While this project was on course to become a reality — it never saw the light of day.
What follows is far from complete. While I typically don’t share unfinished projects, this work embodies some of the best thinking — strategically and conceptually — I have ever been a part of.
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While constructing the new Nature Research Center attached to the museum, the North Carolina Museum of Natural Sciences seized the opportunity to rebrand.
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With the prominence of a publicly-accessible research center in downtown Raleigh, the museum needed to present a more modern, activated, and engaging identity. Both speaking for and to the scientists in-residence and the young, budding scientists who visit on field trips, the new logo would tell the past stories and spark the curiosity of what comes next.
Before
Proposed
“While museums may be known for their collections, which are the foundation for further exploration, at the North Carolina Museum of Natural Sciences, the collection is the natural sciences themselves. The mysteries solved — and those still waiting — that awakens in us the wonder of our planet… and its many worlds. ”
CREATIVE DIRECTOR: STEVE LASCH
STRATEGY DIRECTOR: JIM MOUNTJOY
DESIGN DIRECTOR: BRADY BONE
ART DIRECTOR: BRADY BONE
DESIGN: JESSICA MANNER, BRADY BONE
COPYWRITING: STEVE LASCH, BRADY BONE
ILLUSTRATION: BRADY BONE
PRODUCTION: JESSICA MANNER, BRADY BONE
ACCOUNT MANAGEMENT: JOHN KETCHUM
AGENCY: LKM