Above Foods
Endless plant-based horizons.
STRATEGY BRAND MESSAGING BRAND IDENTITY PACKAGING ADVERTISING COPYWRITING
New Ocean creates plant-based seafood alternatives that are ocean-free, nutrient-dense, flavor-forward, and eats like real seafood.
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The brand identity honors the rhythm and movement of the ocean, the land, and nature at-large. The logotype is created to be an animated visual to bring depth and interest to the brand in fun and dynamic ways.
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“N°” is used as a prefix and suffix and carries multiple meanings and communications.
A nod to fishermen navigating the sea, it represents True North and is used as a convention to create ownable product names such as NoCrab and TuNo. This also makes clear that products are 100% plan-based and use no resources from the ocean.
CREATIVE DIRECTOR: GAGE MITCHELL
ART DIRECTOR/DESIGN DIRECTOR: BRADY BONE
DESIGN: BRADY BONE
PRODUCTION: BRADY BONE
ACCOUNT MANAGEMENT: JAMIE LAMONDE
AGENCY: MODERN SPECIES