Temptations
ShakeUps
STRATEGY RESEARCH BRAND IDENTITY BRAND DESIGN COPYWRITING ILLUSTRATION PACKAGE DESIGN
Temptations has held dominion over the cat treats aisle for years.
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As such, the core product remains untouched — even as competitors are clawing at their lucrative market. Add to that, the patent was expiring. How do you maintain your lead AND bring new, younger customers to the brand?
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You innovate on innovation.
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The successful launch hit or exceeded multiple KPI targets including, penetration, overall brand-share, and initial sales goals.
CREATIVE DIRECTOR: BRADY BONE
ART DIRECTOR: BRADY BONE
DESIGN: ANNA SCHECTERSON, BRADY BONE
ILLUSTRATION: LUCILE FROEHLY
PRODUCTION: BRADY BONE
ACCOUNT MANAGEMENT: ERIKA RASILE
AGENCY: TEAM CREATIF USA