UNC Kenan-Flagler Business School

Business mastered.

STRATEGY BRAND MESSAGING BRAND COLLATERAL ADVERTISING COPYWRITING

After 120 years, the prestigious UNC Kenan-Flagler Business School opened its first off-campus Executive MBA Program in Charlotte.
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I pitched in on concept and copywriting for a campaign to launch the program and encourage area professionals to join the first cohort. Millennials were a prime audience that required a balancing act of being too specific to that demographic and the program's stature.
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Work included rolling the campaign out to Billboards, Digital, Collateral, and Ambient executions.

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CREATIVE DIRECTOR / COPYWRITER: JAMES WARD
ART DIRECTOR / DESIGN DIRECTOR: BRADY BONE
DESIGN / PRODUCTION: BRADY BONE
ADDITIONAL COPYWRITING: BRADY BONE

AGENCY: WRAY WARD