A better brand for a better boat.

For over 50 years, Wellcraft never followed the winds of fashion. Though, one could challenge the veracity of that claim with the influence of the cocaine-addled ’80s. A decade idenitfied by a synthesizer-clogged theme song.

(Someone cue Jan Hammer.)

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Two decades later we helped the brand rediscover its history as “The Boater’s Boat”. Their purist approach to boat design, manufacture, and appointments provided a platform for creating a pull campaign that began with the brochure.
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Pure, simple, bullshit-free.*

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